there is a percieved link between business data and firms performance
Restrictive access to data to exec level only
Lack of trust of data to lower level employees
Small minority of firms use business data
Too hard to use tools
33% of tech companies think they adequately use business data
Financial firms come in at 20%
Silos, lack of standards, and error prone data impede use. Used more in other countries than US
Dirty data a big problem in Europe
Defining a strategy and admitting that data is good or bad is the first step
Data governance is also an issue for moving forward